Fast Fox Studios
ADVERTISING, STANDS & BROCHURES

CCM Motorcycles

Display Stands

  • 3×4 Pop-Up Curve Stand
  • 7 logos need on the stand
  • To feature a Spitfire plane
  • Space for two bodies of text
Description

I have done multiple display stands for CCM Motorcycles, including the one shown here that was for a North West motorcycle show and Motorcycle Live. It was created to promote the RAF100, one of their Spitfire bikes and the charity, Royal Air Force Benevolent Fund with CCM Motorcycles donating a portion of the bike sales, with the aim of raising £100,000.

This was a fun project with the challenge of multiple logos and the need to tell two stories of veteran pilots, as well as the size and lack of large photos. I worked to resolve issues and turn them into a creative approach instead, for instance vectorising a Spitfire and adjusting the colours to match the RAF and CCM brands.

Software
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
Dates

2017-2019

A5 Brochures

  • 28-32 pages
  • Stitched
  • Soft-touch laminated cover
  • 5,000 printed copies of each
  • One brochure featured a perforated tear-out order form
Description

I project managed all brochures using Trello and email, keeping CCM updated all through the process in order for the brochures to adapt and add content. Here you can see some preliminary sketches and designs for the latest brochures; just a part of my design process. I also research styles and competitors, create the paginations, Photoshop imagery, remove backgrounds, create print specs, occasionally provide copy and liaise with printers to meet strict budgets and deadline.

Software
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
Dates

2017-2019

 

Magazine Advertisements

  • Printed in: Built, Bike, Classic Bike & MCN
  • Individual adverts for each bike model
Description

I worked with CCM on designing their advertising campaigns in motorcycle magazines. Every advert had a different brief as CCM wanted them to complement the styles of the different bikes. CCM have always being thrilled with the final adverts and complimented me on not only fulfilling the brief but going the extra mile when needed, this included photoshopping new wheels onto a motorcycle and meeting incredibly tight deadlines. With the majority of the Spitfire Series sold, the advertising campaigns were deemed a success.

Software
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
Dates

2017-2019